HERITAGE HUB ITALY

The project to leverage the historical heritage of Alfa Romeo, Fiat, Lancia and Abarth.

THE PLACE TO EXPERIENCE OUR BRANDS’ HERITAGE

Passion for classic cars has no boundaries, but there are places defined in space and suspended in time that preserve the essence of that passion.

Discover the places

Centro Storico Fiat

Heritage HUB

Officine Classiche

Museo Alfa Romeo

Heritage Gallery

Heritage Points

A world of grand international events

Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.

Check our calendar

The latest events:

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TURIN, 4-7 November 2026

LANCIA DESIGN DAYS

Lancia celebrates 120 years of style and innovation at the Heritage Hub in Turin

ITALY |
09-13 JUNE 2026

1000 MIGLIA

Experience the 1000 Miglia with us Over 400 historic cars competing along a route that combines iconic landscapes, Renaissance cities, mountain passes and UNESCO World Heritage Sites.

Heritage stories

We describe a century of technology, style, competition and performance. We tell our story, and yours.

Read all the stories

Last Stories:

CURIOSITIES

Some connections lead to great stories.

DISCOVER

Lancia Fulvia

Style and substance

READ THE STORY

Fiat 124

The authentic “global car”

READ THE STORY

The Heritage universe is constantly evolving

Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.

Discover the news

Last News:

09 JUNE 2026

ALFA ROMEO AT 1000 MIGLIA 2026

The 44th edition of the historical re-enactment of the 1000 Miglia kicked off today

19 maggio 2026

ALFA ROMEO CLASSICHE: NEW SERVICES NOW AVAILABLE AT THE ALFA ROMEO MUSEUM

Alfa Romeo Classiche introduces two new services dedicated to collectors

Discover our brand and model clubs all over the world

Use our locator to find your nearest brand and model clubs.

Discover the clubs

The history of four world-leading Italian motoring brands

From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.

Discover the brands

Alfa Romeo classiche

Lancia classiche

Abarth classiche

From now on, you and your passion can count on a team of experts

Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.

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THE CLASSIC BOUTIQUE

Come into a world made up of passion. A wide range of products await you to take care of your classic car or nourish your timeless passion.

Visit the store

Cars for sale

Reloaded by creators is the Heritage HUB Italy project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.

Discover Cars for sale

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EVENTS

LANCIA DESIGN DAYS

PLACES

COME AND DISCOVER HERITAGE HUB

PURCHASE YOUR TICKET HERE

PURCHASE YOUR TICKET HERE

SERVICES

THE SERVICES FOR YOUR CLASSIC CAR

STORIES

Personalities, cars and brands

DISCOVER THE STORIES

DISCOVER THE STORIES

LANCIA DESIGN DAYS

COME AND DISCOVER HERITAGE HUB

THE SERVICES FOR YOUR CLASSIC CAR

Personalities, cars and brands

FEATURED

A world of stories, events and services dedicated to
Alfa Romeo, Fiat, Lancia and Abarth classic cars.

Places

Heritage Hub

The Heritage exhibition space in Mirafiori, Turin, is now open for guided tours only.

DISCOVER HOW TO BOOK

About

HERITAGE HUB ITALY

The project to leverage the historical heritage of Alfa Romeo, Fiat, Lancia and Abarth.

HERITAGE HUB ON SOCIALS

Become part of our passionate communities and follow @HeritageHubItaly on our social media channels

LOOKING FOR A CLUB?

Discover our brand and model clubs all over the world.