Heritage Hub is the Turin exhibition space dedicated to protecting and leveraging the historical heritage of the Stellantis Group’s Italian brands. With its collection, this venue can offer a valuable vision of Italian motoring, with a specific focus on the evolution of Turin-based design.
The exhibition features more than 350 historic cars and unique prototypes, with a particular focus on Fiat, Lancia, and Abarth, as well as Alfa Romeo and Autobianchi models.
Located at Via Plava, 80 in Turin, Heritage Hub occupies the spaces of the former Officina 81, one of the historic Fiat mechanical production plants within the Mirafiori industrial complex: an area of approximately 15,000 m2 brought back to life by careful conservative restoration work to preserve its industrial spirit whilst maintaining the concrete floors and the original colour scheme. In this highly valuable historical context, over 350 cars are on show, telling the story of more than 120 years of innovation, technology and Italian style.
Heritage Hub is somewhere where the history of the automobile, deeply linked to the Turin area, lives on to this day. A space that preserves the past and continues to inspire the vision and ideas of the designers of the future.
- Records & Races: the protagonists in great triumphs on the track.
- Concepts & Fuoriserie: one-offs and visionary prototypes.
- Archistars: models that have redefined the architecture of the car.
- Eco & Sustainable: pioneering cars in environmental protection.
- Small & Safe: safety and compactness in perfect balance.
- Style Marks: icons that have marked the history of design.
- Epic Journeys: cars that have authored memorable feats.
- The Rally Era: milestones of road and dirt competitions.