HERITAGE HUB ITALY
The project to leverage the historical heritage of Alfa Romeo, Fiat, Lancia and Abarth.
THE PLACE TO EXPERIENCE OUR BRANDS’ HERITAGE
Passion for classic cars has no boundaries, but there are places defined in space and suspended in time that preserve the essence of that passion.
Centro Storico Fiat
Heritage HUB
Officine Classiche
Museo Alfa Romeo
Heritage Gallery
Heritage Points
A world of grand international events
Participating in the sector’s main events is an unmissable opportunity to admire up close the legendary cars that have inspired generations of fans.
The latest events:
|
TURIN, 4-7 November 2026
LANCIA DESIGN DAYS
Lancia celebrates 120 years of style and innovation at the Heritage Hub in Turin
ITALY |
09-13 JUNE 2026
1000 MIGLIA
Experience the 1000 Miglia with us Over 400 historic cars competing along a route that combines iconic landscapes, Renaissance cities, mountain passes and UNESCO World Heritage Sites.
Heritage stories
We describe a century of technology, style, competition and performance. We tell our story, and yours.
Last Stories:
CURIOSITIES
Some connections lead to great stories.
Lancia Fulvia
Style and substance
Fiat 124
The authentic “global car”
The Heritage universe is constantly evolving
Stay up-to-date with the hottest news, don’t miss out on the latest collaborations and discover behind-the-scenes insights and anecdotes in interviews with insiders.
Last News:
09 JUNE 2026
ALFA ROMEO AT 1000 MIGLIA 2026
The 44th edition of the historical re-enactment of the 1000 Miglia kicked off today
19 maggio 2026
ALFA ROMEO CLASSICHE: NEW SERVICES NOW AVAILABLE AT THE ALFA ROMEO MUSEUM
Alfa Romeo Classiche introduces two new services dedicated to collectors
Discover our brand and model clubs all over the world
Use our locator to find your nearest brand and model clubs.
The history of four world-leading Italian motoring brands
From the most emblematic models to the most successful, revolutionary people, and the most significant events, this section illustrates and celebrates the cornerstones of Alfa Romeo, Fiat, Lancia and Abarth.
From now on, you and your passion can count on a team of experts
Certificate of Origin, Certification of Authenticity, restoration. To guarantee your car's timeless charm.
THE CLASSIC BOUTIQUE
Come into a world made up of passion. A wide range of products await you to take care of your classic car or nourish your timeless passion.
Cars for sale
Reloaded by creators is the Heritage HUB Italy project involving the sale of a small number of classic cars from the Alfa Romeo, Fiat, Lancia and Abarth brands: historic models, with certified authenticity, restored to their original beauty by the Constructor itself.
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HERITAGE COLLECTION

A timeless legacy

Heritage Hub is the Turin exhibition space dedicated to protecting and leveraging the historical heritage of the Stellantis Group’s Italian brands. With its collection, this venue can offer a valuable vision of Italian motoring, with a specific focus on the evolution of Turin-based design.

The exhibition features more than 350 historic cars and unique prototypes, with a particular focus on Fiat, Lancia, and Abarth, as well as Alfa Romeo and Autobianchi models.

Located at Via Plava, 80 in Turin, Heritage Hub occupies the spaces of the former Officina 81, one of the historic Fiat mechanical production plants within the Mirafiori industrial complex: an area of approximately 15,000 m2 brought back to life by careful conservative restoration work to preserve its industrial spirit whilst maintaining the concrete floors and the original colour scheme. In this highly valuable historical context, over 350 cars are on show, telling the story of more than 120 years of innovation, technology and Italian style.

Heritage Hub is somewhere where the history of the automobile, deeply linked to the Turin area, lives on to this day. A space that preserves the past and continues to inspire the vision and ideas of the designers of the future.

The exhibition is divided into eight thematic areas that tell the story of the automobile through interdisciplinary, multi-brand approaches:

  • Records & Races: the protagonists in great triumphs on the track.
  • Concepts & Fuoriserie: one-offs and visionary prototypes.
  • Archistars: models that have redefined the architecture of the car.
  • Eco & Sustainable: pioneering cars in environmental protection.
  • Small & Safe: safety and compactness in perfect balance.
  • Style Marks: icons that have marked the history of design.
  • Epic Journeys: cars that have authored memorable feats.
  • The Rally Era: milestones of road and dirt competitions.

Want to stay constantly up to date on all the Heritage Hub news?

Watch the video

 

INFO ON OPENING HOURS AND ADMISSION

Address and tickets

Via Plava 80, 10135 Torino

OPEN ADMISSIONS (with no guided tour)
Tuesdays, Wednesdays, Thursdays and Fridays 10:00 to 13:00 (last admission at 12:00) and 14:00 to 17:00 (last admission at 16:00).

Full-price open visit ticket: €18

Reduced: €13
Members of CEDAS, UGAF, GDF, Italian Fiat Register, Italian Alfa Romeo Register, Lancia Club, Abarth Register, ACI Storico, Carabinieri personnel
- Visitors to the Alfa Romeo Historical Museum (within two weeks of their visit)
- Visitors to MAUTO (within two weeks of their visit);
- Students aged up to 25 years.
- ACI Storico

Reduced Plus: €10
- Stellantis Group employees
- ASI members
- Holders of the Museum Pass
- Holders of the Torino + Piemonte card

Reduced (Children): €8
- Visitors aged 6 to 18 years with a chaperone

Free ticket:
- People living with disabilities (with a percentage of disability of 67% or more)
- Their companion

GUIDED TOUR AT SET:
scheduled times on Saturdays and Sundays.

Guided tours are available – in both Italian and English – when you purchase your ticket online, for the times listed on the ticket office website.

For group bookings of over 20 people and for school visits, write to heritagehub@stellantis.com.
Guided tours must be booked in advance; tickets can be purchased online here.

Full-price guided tour ticket: €24

Reduced: €15
Members of CEDAS, UGAF, GDF, Italian Fiat Register, Italian Alfa Romeo Register, Lancia Club, Abarth Register, ACI Storico, Carabinieri personnel
- Visitors to the Alfa Romeo Historical Museum (within two weeks of their visit)
- Visitors to MAUTO (within two weeks of their visit);
- Students aged up to 25 years.
- ACI Storico

Reduced Plus: €14
- Stellantis Group employees
- ASI members
- Holders of the Museum Pass
- Holders of the Torino + Piemonte card

Reduced (Children): €10
- Visitors aged 6 to 18 years with a chaperone

Free ticket:
- People living with disabilities (with a percentage of disability of 67% or more)
- Their companion

Notes

Notes
The ticketing agency will add the following service commissions to the above prices: €2 for “full-price” tickets and €1 for concessions (including free tickets).

Please also note that entry is not permitted for children aged under 6 years and animals.

At the time of purchase, the basic details of all participants must be supplied, including first name, surname, date of birth and email address. At the entrance, access control staff may require visitors to show an identification document and proof of eligibility for reduced-rate tickets.

How to get to the Heritage Hub

Access via Gate 31 of the Stellantis Mirafiori complex, located at Via Plava 80, Turin.

BY CAR
The nearest motorway exit is ""Torino C.so Orbassano"" on the A55 motorway.

BY PUBLIC TRANSPORT
The nearest bus stop is 1904 Plava C.3.

BY PLANE
Heritage Hub is 29 km from Turin-Caselle International Airport.

Heritage Hub museum* accessibility

The space has no architectural barriers.
Please note that the Heritage HUB entrance is about 500 m from the entrance to the complex.